On Saturday, September 17th, from noon to 4 at the Lithia Park Bandshell, Stories alive presents The Back to School Festival. It’s an afternoon of performances for families and interactive activities for children to celebrate student learning, creativity, and imagination for the new school year. As part of the festival, White Cloud Press author Matt Damon launches his new book, The Fall of General Custard: Or the Overthrow of a Leftover, with a dramatized reading. Participating organizations include Stories Alive, Tree House Bookstore, Ashland Public Library, White Cloud Press, and the Ashland YMCA. All proceeds benefit the Ashland Schools Foundation and Stories Alive.